(The traditional juice industry – Tropicana, Minute Maid, and the like – isn’t quaking. Projected 2015 sales of bottled cold-pressed juices exceed $400 million. Such a short shelf life contributes to sky-high prices, which a certain demographic is more than willing to pay. Linked with fasting, “cleanses,” and the raw-food movement, these fruit and vegetable drinks continue to skyrocket in popularity, whether made-to-order like mine or bottled, pressure treated, and refrigerated for purchase within a few weeks. I haven’t touched a cold-pressed beverage since. But then I caught sight of the stuff she cavalierly tipped from her juicing machine into a garbage bag: roughly three pounds of edible food. ![]() The intensity of the flavors – kale, cucumber, and ginger – was a revelation. I was a cold-press virgin until the moment a pretty girl in an apron handed me a tall glass of green liquid.
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